Who Am I Without the Mask? The Identity Crisis of Late Diagnosis
Who Am I Without the Mask? The Identity Crisis of Late Diagnosis


Strategic Rebellion × Regulated Clarity
Welcome to the corner of the internet where late-diagnosed neurodivergent women come to rebuild.
Not just their businesses, themselves.
This is brand therapy for women whose internal brand no longer matches their external brand—because they built everything while masking.
Here, you'll find:
→ Truth-telling about the coaching industry, hustle culture, and guru bullshit
→ Nervous system-first business strategies that actually respect your capacity
→ Permission to close loops, not perfect them
→ The psychology of building unmasked
I'm Develda Edgington, MA—Brand Therapist and former practicing therapist, late-diagnosed at 42.
Got divorced. Had a late queer awakening.
Spent 4 years rebuilding in private.
Now I'm teaching what I'm living.
No toxic positivity.
No performance.
No masking required.
Welcome home., rebel. 💜

Who Am I Without the Mask? The Identity Crisis of Late Diagnosis

Your business is on life support. But so are you. And nobody's talking about that part. I spent a decade masking—first in the military, then in marriage, then in entrepreneurship. Every environment told me the same thing: represent the brand. Protect the image. Don't be too much. But here's what I've learned as a therapist and a business owner who almost burned out: You can't save your business if you can't save yourself.

"What I know now: Wholeness isn't the end of the story. It's the beginning. The minute I gave myself permission—that's when I became whole. You don't heal first, then become whole. You become whole, and THEN you start healing."

Burnout isn’t failure—it’s feedback. Here’s why late-diagnosed ND women crash so hard in business, and how to rebuild with systems that finally fit your brain.