WELCOME TO THE

REGULATED REBELLION!

Strategic Rebellion × Regulated Clarity

Welcome to the corner of the internet where late-diagnosed neurodivergent women come to rebuild.

Not just their businesses, themselves.

This is brand therapy for women whose internal brand no longer matches their external brand—because they built everything while masking.

Here, you'll find:

→ Truth-telling about the coaching industry, hustle culture, and guru bullshit

→ Nervous system-first business strategies that actually respect your capacity

→ Permission to close loops, not perfect them

→ The psychology of building unmasked

I'm Develda Edgington, MA—Brand Therapist and former practicing therapist, late-diagnosed at 42.

Got divorced. Had a late queer awakening.

Spent 4 years rebuilding in private.

Now I'm teaching what I'm living.

No toxic positivity.

No performance.

No masking required.

Welcome home., rebel. 💜

High-Functioning Hot Mess™

Your Business Is on Life Support. So Are You.

Your Business Is on Life Support. So Are You.

Develda Edgington

Your business is on life support. But so are you. And nobody's talking about that part. I spent a decade masking—first in the military, then in marriage, then in entrepreneurship. Every environment told me the same thing: represent the brand. Protect the image. Don't be too much. But here's what I've learned as a therapist and a business owner who almost burned out: You can't save your business if you can't save yourself.

UNCoachedUnmaskedMask Off MomentsBrilliance Without Burnout
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5 Signs You’re Masking a Coached Version of Yourself

5 Signs You’re Masking a Coached Version of Yourself

Develda Edgington

Think you’re just “being professional”? Think again. This post unpacks 5 sneaky ways you might be masking your real self in business—and why it’s draining the life out of you. From chronic over-prepping to smiling when you’d rather scream, we’re naming it all. You deserve to build a business that doesn’t require a costume.

UNCoachedUnmaskedMask Off MomentsBrilliance Without Burnout
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The Coaching Industry Broke Me (And I’m Not Mad About It Anymore)

The Coaching Industry Broke Me (And I’m Not Mad About It Anymore)

Develda Edgington

I thought coaching would save me. Instead, it taught me to override my needs, betray my body, and call it success. Here’s what I learned—and how I’m rebuilding.

UNCoachedUnmaskedMask Off MomentsBrilliance Without Burnout
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The Disappearing: When High Performance Becomes Self-Abandonmentst

The Disappearing: When High Performance Becomes Self-Abandonmentst

Develda Edgington

How masking, burnout, and self-abandonment can make you invisible to yourself. It’s time to remember who you were before you disappeared.

UNCoachedUnmaskedMask Off Moments
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